![]() ![]() Search engines use content to determine relevancy for search queries, so content changes has a big impact on your rankings. No credit card needed Internal link structure changesĬhanges to the internal link structure of the website can have a big impact on your pages' SEO performance, especially if we're talking changes to links on the homepage, on other authoritative pages and in the sidebar or footer.Įspecially when a redesign has been rolled out, you often see a big shift in the internal link structure so be mindful of that. Hreflang: are your hreflang definitions still set up correctly?.Robots.txt: was your robots.txt changed? Do search engines still have access to all the sections of your website that should be indexed?.Meta robots tag: have search engines suddenly been told not to index your key pages?.Canonical URL: have your canonical URLs changed?.HTTP status codes: are your pages still returning HTTP status 200, and are redirects still in place?.Technical changesĭouble check that search engines are still crawling and indexing your website in the same way as before.ĭo this by crawling the website and checking specifically for changes in: We distinguish between technical changes and content changes - technical changes often affect the entire website, whereas content changes often only affect the pages directly affected. If your rankings are essential to your business, then it's a no-brainer to monitor your website for on-page SEO changes. ![]() LinkedIn (opens in a new tab) William Julian-Vicary, Technical Director, 3WhiteHats (opens in a new tab) Check your SEO monitoring tool Check again the next day, and often you'll see that things have gone back to normal.īut what if your rankings don't bounce back, or if you're just worried and want to make sure everything is in order? Go through the steps listed in this guide to quickly determine whether your website is suffering from SEO issues, or all is good and Google only needs a bit of time. Maybe your rank tracking application is acting up or Google's tuning their ranking algorithm. The good news is that often there's nothing to worry about. In fact, it's the one thing we can be sure of in SEO. How do you go about diagnosing what the issue is, and in what order? What are the most likely reasons for your rankings to have dropped? Step 1: Don't panic!ĭon't panic-this happens to all of us. Your face has gone pale and you've got sweaty palms. Maybe by a dozen positions-or maybe they've dropped outside the top 100. Imagine this: your rankings suddenly dropped dramatically. Step 11: Change in search intent and behavior.Step 3: Scope the ranking drop's impact.Step 2: Did your Google Rankings really drop?. ![]()
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